Valor Design Collaborative was founded by Louis Pecora — a former national sales rep who spent years placing premium furniture in hotels across the country and realized the industry deserved better. Better product. Better pricing. A rep who actually knows the lines and shows up for every project.

The name Valor comes from Louis’s son. It’s a reminder of what this company is really built for: something worth being proud of.

Since 2021, Valor has been a trusted resource for hospitality designers, purchasing agents, and developers across Florida who want a true partner — not just another vendor. Whether you’re specifying a full hotel build-out or sourcing a single statement piece, we bring the same energy and care to every project.

We work with the best manufacturers in the world so you don’t have to manage all of them separately.